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Franchell adds, “Additionally, B2B companies should test content. A frequent mistake B2B organizations make is educating the buyer https://neuralooms.com/articles/wwf-jaguar-conservation-initiatives/ on their own company, product, or service, Franchell notes. What better marketing tool to satisfy these priorities than B2B content marketing? Promote brand personality, blog content, social media, or company values. Other keywords suggest commercial intent, […]