In real estate marketing, there is just one truth: it is always evolving. You’ll always be second-guessing yourself if you’re trying to keep up. Will the marketing strategies you used last year still be effective in 2022?
To find out, we spoke with some of the greatest real estate agents and coaches in the country to learn how they’re using old and new school real estate marketing strategies to promote their brands this year. So switch off your phone, get a cup of coffee, and go through these 36 innovative real estate marketing ideas for 2022.
1. Increase the number of people who follow you on social media (Without Hiring a Marketing Manager)
Spending hours each day developing social media material is probably not a good use of your time if you’re a busy agent. In 2022, clever agents will use services like Artur’In to increase their social media accounts with the help of professionals while they focus on selling homes.
They will upload engaging local, customized video and photo content to your Facebook, Instagram, LinkedIn, and Twitter accounts for a set monthly charge. They’ll also create and manage Facebook advertising for you, using MLS connectivity. It’s like having your own marketing staff for a fraction of the cost of your daily lunch.
2. Vertical Videos Get 3x More Views and Engagement
Begin your films with a fast introduction of yourself and the property, filling as much of the frame as possible, before transitioning to footage of your listing for the rest of the movie. For videos that begin in this manner, we’ve seen a 3x improvement in performance (both views and interaction). Finally, make use of Instagram’s Reels feature. The company is heavily promoting this function, and by posting your video as a Reel, it will be more likely to appear prominently in your followers’ feeds as well as on Instagram’s explore page, giving you more visibility.”
3. Make a concrete plan to increase the number of testimonials and reviews.
Despite the fact that social proof is more crucial than ever these days, many agents still wish and beg for positive testimonials and evaluations. This almost never works! Even if it works, you’ll most likely end up having reviews on a dozen separate websites.
Savvy agents understand that boosting the amount and quality of reviews on the sites where you want them necessitates a well-thought-out strategy. To get started, check out my nine actionable strategies for earning more reviews below.
4. Market Yourself on Instagram Stories to Beat the Instagram Algorithm
You might be in for a rude awakening if you’re a realtor using Instagram to market your business and you’re not posting Stories. Short-form video content, such as Stories and Reels, is now prioritized by Instagram’s algorithm. That implies your followers may never see your content if you only publish photographs.
This isn’t a guess. You can grow your account to over 350,000 followers by concentrating more of my marketing efforts on Stories and Reels, ensuring that they both provided the algorithm with what it seeks—engagement
5. Create special events for your listings by collaborating with local clubs.
Use your connections with a local exotic vehicle club to host an event that can drew 80 high-net-worth individuals to his $9 million listing.
Marketing is the most important aspect of real estate, more when you are a beginner. So, concentrate on this part to be able to generate clients or keep existing clients. Let us know in the comments what are the best marketing techniques you have heard about real estate…