Get ready to sell and rent from home! While it is true that the Covid-19 pandemic has shaken the whole society and, of course, this also includes the dynamics of the real estate sector, it has also given us days of creativity, reflection and reinvention of work strategies.
In this sense, we have carried out an analysis of the impact that this pandemic has had on the market, and we have found that, although the intentions to contact properties have decreased by only 22% from the moment they gave us the order to be in the house in 2020, from the second week of this period, there has been a very favorable increase in these intentions.
In other words, despite the times we live in, people have continued to look for real estate. This is a great opportunity for us and for the real estate sector. Keep reading to learn more.
First Step to Sell and Rent from Home
In order for you to make a virtual appointment with people interested in your properties, you need to pay special attention to your contact channels. This is a key aspect, so do not forget to keep an eye on WhatsApp, in fact, during the first quarantine period of 2020, the participation of this channel increased by seven points … and not to mention the phone, 45% of contact intentions were presented through this medium. So let’s get to work!
Once you’ve scheduled the virtual consultation, it’s time to put some general recommendations into practice:
- Prepare the digital medium or appointment link in advance (you can use tools such as Skype, Hangouts, Zoom, among others). Tip: Share your screen with the client so they can see the same thing and navigate the space at the same time as you.
- Share the property link, and if you don’t share your screen, make sure the client sees the same link as you.
- Determine what you want to highlight in the property: outdoor or indoor spaces, social areas of the building, among others.
Finally, as far as the virtual consultation is concerned, don’t forget that it must be treated with the same rigor and professionalism as a physical visit, as your clients need your full attention and encouragement.
Selling and Renting from Home Is Possible with the Virtual Tour
You will feel as if you were in the property! Show interested people all the spaces through the virtual tour or 360º photos. This form of navigation offers the best visual information on the market, you and your clients will be able to navigate freely in every corner and see the smallest details.
If you don’t have this type of images, take advantage of the ones you have published and share everything you know about the property so that the person feels like they are there too. This tour works the same way as a face-to-face tour, while you show the divisions of the property, you tell the clients about the details of the place.
Measurements of Each Space
We do all the work, you don’t need to go and check the measurements of the rooms or the kitchen, in the description of each property you will find all the data. So go ahead and discuss this with your clients, so they can validate that the measurements of each space are adapted to their needs. The future owners or tenants are not going to want any surprises… it is better that at the time of the virtual appointment, you ask them the measurements of their refrigerator or washing machine so that they can check if these elements are adapted or not.
This is a service we provide when you rent a 360° shot from us. If you don’t already have it, try to remember what the spaces were like when you visited the property in person and share that information with your clients.
For a space to be perfect for someone, it needs to be close to what they are most interested in, perhaps gardens, parks or shopping centers. Provide this additional information! Do a preliminary exercise where you know your customers, are they young, do they have children or pets? This data will help you to know what is essential for them, what their needs are. If on the other side of the screen you have a woman with healthy habits, she will appreciate that there is a gym in the complex or very close to it.
Don’t forget to mention public transportation in the area, local parishes or churches and nearby hospitals. Oh, and a detail that will make you sound like the best real estate advisor: tell them if the property gets natural light in the morning or afternoon.
Throughout the virtual tour, constantly ask your client if they have any questions and give them time to explore the place.